Consumers have access to more information and buying opportunities than ever before. They can compare pricing, read product reviews, complain about poor customer service, anytime and anywhere. As a result, consumers have higher expectations from brands and the retailers. In order to meet their expectations and to get their goods and services to consumers, brands need to rethink their relationship with the consumers or retail partners. One of the ways that brands have discovered is to begin selling online directly to consumers.
LEAP acts as a collaborative platform for brand companies to directly connect and understand their consumers precisely. Brands can accomplish location-based advertising and promotions to attract their consumers. With this platform, consumers are encouraged to share their reviews directly with brands which in turn gets resolved and through offers, games, surveys and product details. This arrangement leads to active participation of consumers and builds a stronger connect with the brands.
Consumer purchase behavior, loyalty programs and re-targeting strategies
Bring people close to retail outlets thereby
Enable companies to influence people
Retailers can also push deals and coupons
Gather consumer’s recommendations and feedbacks for multiple products
Understand buying pattern of each consumer
Increase Lifetime Consumer Value (LCV)
Core insights for marketing and supply chain through analytics
Measure purchase frequency, product performance and determine order forecast
Establish a direct 'connect' with consumers
Bring visibility across retailors/distributors network
Incentives for consumers to record their product consumption, behavior, purchase pattern, preferences and feedbacks
Leverage the power of gamification
Enable location-based promotion and advertisement
Understand and monitor consumer preferences
Build influential strategy based on consumer behavior
Attract consumer to the brick and mortar store
